The only thing that Sott.net needs in order to get higher ranks is SEO because this is also what it lacks. It has, as you know, a lot of content that already surfaces on Google quite well but if there are only a few technical things here and there that could be done for prosperity, why not doing some work on it??
I've already mentioned here an issue concerning duplicate content (fixed meanwhile): //www.silwale.com/forum/index.php/topic,29043.0.html
[quote author=Mr. Scott]
[…]
It's in the
tags, too.
Does it actually HAVE to be included as text inside tags or something? I just don't know where the heck to put it...
[/quote]I saw that the current version of Sott.net has no tag. This is very bad! There should always be a structure of headlines present which is analysed and processed by Google. This is an important SEO factor.
It is done the following way correctly: One tag on each page that is similar or equal to the tag, e.g. "Title of article- Sott.net - Alternative News" plus a more elaborated meta description. Either the text is visible to the user or not. If the site uses a banner for its title or a logo, the tag should be still present in each case but invisible. Never do this:Do this insteadh1 { display:none }in your stylesheet (obfuscate invisibility). The tag should correspond to the article's headline. But there may be multiple h2, ..., h6 but only one h1. Use for subsections within the article. Sections within the sidebar should also be represented by headline tags.
[quote author=Mr. Scott][/quote]The keywords tag is highly deprecated and should be omitted entirely. There is absolutely no need for this. The only thing it does is adding a few unnecessary bytes to your source code. Google officially ignores the keywords tag. It's a waste of time.
Important aspects to consider: Meta tags including canonical, description, robots and the title tag; internal linking, a good tagging system, relations and internal linking between articles, separate page for comments, better categorisation with different feed channels. Furthermore, it is important that there is no duplicate content and no irrelevant pages like category pages which contain excerpts or summaries of other articles are being indexed. You can control this with the robots meta tag. Consider upgrading the markup base to HTML5 which gives you more features for structuring pages which could be considered by search engines one day.
If you need models, take a closer look on professional and popular news sites and how they embody content (ads excluded). There is a consensus what is effective.